Interesting interview with Adobe's CEO Bruce Chizen on ZDNet. In it he mentions his suprise about the power of Flash video and states how Flash Media Server turned out to be a big surprise. I wonder what he means by that - Flash video is exploding, that's clear, but FMS was never a product that has been pushed very hard by neither Macromedia nor Adobe. At least I didn't have the impression that it received many marketing dollars. So did it sell better than expected? Got more traction that expected?
What's also interesting (especially for people like myself who are in the middle of it) is what Chizen mentions first when asked about important new markets for Adobe. The simple asnwer is: Video. Aight, I hear ya Bruce ;-)
He also mentions real-time editing, post-production, streaming, DRM, delivery... Wow what was that? DRM? Oh dear, giving in to peer pressure are we? Let's hope the approach to this will be sensible, which I am sure it will be. I think DRM only works well if genuine customers are totally unaware and unaffected by it, it's pirates who should suffer instead. So far that hasn't been achieved (by neither Microsoft nor Apple, to name but two) and I look forward to seeing the ideas that Adobe has up their sleeves.


Posted on March 10, 2007 at 10:25 PM. 4794 views. 4 comments. Print